A Newsletter by
August Affect Design
WHY HIRE US?
The mission of August Affect is to create excellent, awe-inspiring, ethical design pieces and web sites with creative and innovative ideas and designs resulting in greater usability, accessibility and readability, while keeping the best interests, purposes and budget of the client in mind, thus establishing relationships that go above and beyond the norm.
Our goal is to change the internet one great website at a time.
We have:
Credentials
Experience
Education
Vision
Ongoing Support
Fair Prices
Personal Attention
A Reputation to uphold
CONTACT US
augustaffect.com
724-238-3037
Site design
Site re-design
Site updating
Site hosting
Site development
Domain Registration
Email Newsletters
Graphic Design
Print Design
Brochures
Newsletters
|
Why You Should Start An
E-Mail Newsletter
A regular email newsletter is one of the most effective forms of marketing used today. Greetings sent via email are less expensive, quicker to deliver and more likely to get read than any other form of direct mail you can send these days.
Email Newsletters are growing in popularity because businesses realize that providing customers with great information in a cumulative, timely manner is the best way to develop and maintain business relationships.
Now that it is December, everyone is scrambling to get those Christmas cards to their customers. This traditional and very expensive ritual (an average cost of about $500) is highly ineffective. If you send cards at the holidays to keep in touch with your customers, and only at the holidays, is that really "keeping in touch" with your customers? One card, once a year, right? There is no cumulative impact and really no useful information in that very expensive holiday greeting card. While a nice thought, and a huge effort, your efforts will largely go unnoticed.
Sending email is free. You can send it to 1000 customers or 10,000 customers. It is still free.
Your newsletter can include useful information, sales announcements--and a holiday greeting-- and this would not be considered inappropriate. If you stick a sales flyer in with your greeting card, your customers might think this just a little tacky.
An email newsletter is a dynamic form of communication, as recipients often respond, creating a dialogue. Does your customer call you and thank you for your Christmas card and then say, just because you sent me a card I think I'll come in and buy something? Highly unlikely, but it could happen.
Email newsletters can provide a gauge for measuring the effectiveness of your communications. As subscribers opt in or out of your newsletter you can measure what messages work or do not work and adjust accordingly.
So, sending an email newsletter is free. You can provide useful information, sales announcements, and a holiday greeting to your customers all in one fell swoop. I'll also bet you know someone that can get you set-up with a subscriber form for your website, a list manager, and a great design for your email newsletter--and get it ready and sent before December 25th--and it won't cost you $500. What are you waiting for?
|
The Advisor Newsletter 
